Recently, I gave myself a new role that I've never actually taken before...

And I mean I don't mind it...

But lowkey... I'm not the best...

You see, I recently became the main designer for our team...

Because in ecom... design is hella important.

So while my partner-in-crime focuses on copy... I focus on turning that copy into pure, money-making sexiness.

Now in this email, I'm about to drop ALL the email design tips I learned...

So you can take and use them yourself.

Starting with...

Tip 1: Canva VS Figma VS Klaviyo (or your ESP)

So to be clear, there's 3 main ways to make design emails.

1. In Canva
2. In Figma
3. In your email service provider

Now I've tried all 3... and here's what I found:

Figma is GREAT for advanced design (so use it IF designing is your main thing) -- for me tho, it's too complicated.

Canva makes things easy asf, I highly recommend it.

And as for making them in your ESP... I tried this and the structure is very limiting (also Canva is just easier)

So save yourself the testing and use Canva IF you're not a seasoned specialist like me.

Tip 2: Premake the copy / outline the design

We've been doing this for our agency to speed up the process:

1. First the outline of the design email is made
2. The copy if filled in
3. Then I take it and do the design

Following this step-by-step process makes things easy and adds less complexity to the overall process...

And finally...

Tip 3: Use your client's branding/creatives

I can't tell you how easy design gets when you can swipe ALL the graphics, creatives, and info you need from your client's website.

This saves me SO much time and makes the process of designing literally copy and paste.

Try it yourself the next time you go do any design for a client.

That's it.

Talk soon,

Patrick Karbowski