Death by 1,000 cuts...

I learned this concept from the man himself -- Sam Ovens.

But why do I bring it up here?

Because by NOT understanding it... your copy and marketing will suffer long term.

But first, let me explain what exactly it is:

Here's the simple way to look at it, 1,000 small cuts are what lead to your failure -- not big slashes (or problems) that you think will happen sooner or later...

Let me give you an example:

During the day... how many times do you do something that gives you a small cut?

Like check your phone when you shouldn't...

Go do a quick tasks in-between your working period...

Or even get distracted by notification popping up on your computer...

Death by 1,000 cuts...

These small distractions may not look like much... but that 30 seconds you spend looking at your phone ACTUALLY turns to 20 to 30 minutes of trying to get back the same amount of focus / momentum you had before you checked.

And over time...

It adds up.

And this is especially important IF you write copy and do marketing -- because if you're brain can't think/create/function properly... then whatever you create will turn into GARBAGE.

Don't believe me?

Go try to write an email with your phone next to you and check it after writing every-other sentences.

You'll hate it... and chances are your copy will be garbage.

But what can you do?

What should you do now that you know this?

Well... you need to set up barriers.

• Phone blockers
• Web blockers
• And even physically barriers from things that'll ruin your focus

On top of that, you also want to DELETE unnecessary tasks from your todo list (or outsource, delegate, automat but preferably delete)

And by doing so, you'll increase your focus drastically...

Because after all...

Less is more

So be mindful, set up barriers, and never forget the lesson you learned here today...

And if you want to learn more about this from Sam Ovens himself...

​Click here ​

That's it.

Talk soon,

Patrick Karbowski