No one talks about SMS marketing...

Even though it's one of the most UNDERRATED assets an ecom biz can have.

And what's worse?

Most brands and agency do it wrong.

You see, they install, 1... maybe 2 sms flows and send sms campaigns on holidays...

But that's not enough.

You can use it in so many MORE ways...

For example, my agency does some extra special SMS marketing strategies... like these:

• We send 1 SMS campaign per week (focusing purely on direct response marketing principles)
• We install extra SMS flows (like abandonment, win back, and cross-sell flows...)
• And we manage the churn rates to optimize for specific brands (meaning if some strategies increase churn to much, we swap and iterate fast)

Now what's funny is...

Nobody else really does this EXCEPT big brands.

But this does bring up a question...

Why isn't anyone else doing this?

Well it boils down to 3 things:

1. Almost no email and SMS marketing courses teaches these
2. People are scared to more they don't have experience with
3. And they're afraid of churn (which doesn't make sense because you'll always have more traffic AND you can optimize these methods in ways to make more money and lower the extra churn

So it just doesn't make sense to avoid these.

Now if you want help/advice on how you can use SMS in your online biz...

Reply to this email with some context on your biz (what you sell, your market, etc)

That's it.

Talk soon,

Patrick Karbowski